I've spent my career in the space between making and leading. Building teams that are genuinely engaged and creatively ambitious, while staying close enough to the work to push it further.

Right now, a big part of that is helping design teams integrate AI into how they actually work. Not the hype, but the real operational shift in how we go from idea to execution. Agency-side, client-side, big brands, complex problems. What I keep coming back to is the same thing: deep empathy for the end user and a restlessness about getting it right.